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Type
Coursework for INST 711 - Interaction Design
Role
UX Designer
UI Designer
Video Editor
Team
App designed by Me.
It lives a universe shared with Aadba Rasheed, Utkarsh Chhadva, and Philip Thompkins
Tools
Figma
Miro
Premiere Pro
Pen and Paper
Duration
2 Months
1. The Prompt
1.1. The Prompt - As generated by 'A thing for the future'
The first task was to use The Thing from the Future! to generate a prompt that provided a base for me to create a story.
The prompt generated was:
1.2. Storyline
In the future, humanity has run out of things to buy to grow their personal wealth. We've done cryptocurrency and NFTs. What's next?
As a new avenue for getting rich, people are now staking claims on everything they consider a Monument - buildings, ponds, roads - anything.
And the thrill of claiming the world is quite entertaining!
Monumental is an application that facilitates buying, selling, and trading of stakes in your favorite
real-world Monuments.
1.3. Design Solution
Providing Definition
1.3. Target Audience
18-22 yrs old
Students who are new to investing who are keen to learn more - and probably make a quick buck
23-35 yrs old
Slightly experienced investors. Don't mind investing in a new asset class
1.3. User Personas
The primary personas apply to Monumental and the other applications in my group. My group and i gp and I ideated upon a common persona - Dylan, who is using all four applications on his phone, along with Janet, who is his supportive friend who also uses these applications.
Brainstorming
To approach the problem, I used FigJam to brainstorm and write down ideas for the application. The ideas could be a feature, an idea, a concept, or an emotion. This was done to kickstart the design process.
Application Features
Primary Features
Buy and sell Monument assets across the world. Leave your imprint on places unknown
Click pictures of your monument and find its value
Explore several categories and trending monuments to get the best deals
Keep track of your earnings through 'My Wallet'
Secondary Features
Leaderboard that allows you to compete with other investors across the world
Earn Badges and points with each purchase
Become friends with people on the leaderboard to keep track of their progress.
Keep track of your winnings through 'My Vault'
Information Architecture
Ideating upon a solution
Crazy 8s
Eight Minutes. Eight Ideas.
I played with eight ideas for screens that make up my application. The ideas revolved around purchase, bidding, representation of key data, and making the interface playful
Division of Stakes
The screen visually denotes the share of the monument you’ll own if you choose to buy a certain %.
Division of Stakes
This screen visually denotes the fragmentation of the monument in terms of stake ownership.
Bidding Screen
The screen shows the bids that have been placed and allows you to place your own
Leaderboard
To make the experience more competitive, we'll involve a leaderboard
Trends
Displays the price trends for a particular monument, the price per unit.
Personal Inventory
Displays your current balance and badges that you earned by buying stakes.
Homepage
Displays the currently popular monuments that are being transacted upon.
Rewards Screen
To bring an additional element of gambling, you can spin a wheel to get rewards
Low-Fidelity Wireframes
Low-fidelity wireframes allowed me to add structure to the ideas that stem from my Crazy-8s
Mid-Fidelity Wireframes
I prototyped a mid-fidelity version of my screens - devoid of color and rounded corners - to strip down the application to its basics and gauge its functionality.
3. Design System
Colours
The goal was to use colors that complement the fast-paced nature of trading assets on Monumental. The stark contrast between the green and grey stands helps in putting the spotlight on important elements.
The Greens aim to achieve a futuristic, 'The Matrix'-like feel.
Font
Legible, geometrical fonts are used to bring a Formal look.
The logo had to be static and sculptural and Saira Stencil One achieves just that.
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Component Library
Explore the App
3. The Application
Conclusion
What I learnt
Since this was my first ever UX project, I was compelled to pay attention to applications I use daily, and imbibe the details I notice in them. Because I know very little about equity and cryptocurrency markets, I conversed with regular users to understand various processes. It taught me to use established design patterns into my application.
Future Work
Due to curriculum constraints, this project involved very less interaction with identified users to gauge aspirations. The personas created were hypothetical, as the brief was the same. Future work will involve user interviews and market analysis to consolidate the design research, and usability testing and heuristic evaluations to further refine our design.
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